அகாடமி ஆஃப் மார்க்கெட்டிங் ஸ்டடீஸ் ஜர்னல்

1528-2678

தொகுதி 27, பிரச்சினை 6 (2023)

கட்டுரையை பரிசீலி

Blockchain for the Future of Sustainable Supply Chain Management in Industry 4.0

  • Veena Prasad Vemuri, Somanchi Hari Krishna, Chetan V Hiremath and Dinesh Gupta

கட்டுரையை பரிசீலி

An Analytical Study on the Effect of Workplace Stress on Job Performance of Marketing Professionals

  • Uma Shankar Yadav, Pragalbh Sharma and Ritesh Sharma

ஆய்வுக் கட்டுரை

Impact of Macroeconomic Variables on Gross Domestic Product: An Empirical Study

  • Sasmita Nayak, Tania Dehury, Rashi Taggar and Pabitra Kumar Jena

கட்டுரையை பரிசீலி

Breaking Barriers: Exploring Shopper Attitudes and Responsibility towards Sustainable Bags

  • Rashi Taggar, Sasmita Nayak, Tania Dehury and Pabitra Kumar Jena

கட்டுரையை பரிசீலி

The Impact of Mobile Advertising on Consumer′s Behaviour

  • Hanene Hammami and Afef Sahli

கட்டுரையை பரிசீலி

Evaluation of Non−Fungible Tokens (NFTs) Investor′s Attention in Relation to Cryptocurrency Pricing

  • Priyanka Budania, Gaurav Lodha and Garvita

ஆய்வுக் கட்டுரை

Instashoppers Purchase Intention Regarding Fashion Apparels

  • Catherine S and Meena Rani N

ஆய்வுக் கட்டுரை

Factors Influencing Customer′s Purchase Decision towards AMUL′s Camel Milk in India

  • Nitish Kumar Singh, Harishchandra Singh Rathod, Alagawadi M.V., Mohan Bailpattar, Ajay Daimari, Kiran Kumar and Shruta Patil

குறுகிய கருத்து

Study of KVK Interventions In Rural and Agricultural Sustainable Development

  • Bhawana Rathore and Sonal Sidana

ஆய்வுக் கட்டுரை

A Bibliometric Analysis of Literature on Corporate Solvency and Insolvency In India

  • Ravikant Agarwal and Ashutosh Vashishtha

கட்டுரையை பரிசீலி

A Study on Consumer′s Perception, Preferences, and a Myth towards Eco friendly Products and Marketing with Reference to South India

  • Chokkamreddy Prakash, Kasireddy Sandeep Reddy, Nannuri Srikanth Reddy and Adhireddy Sandeep Reddy

கட்டுரையை பரிசீலி

Mature Customers: What Drives them for Online Shopping

  • Prashant Kumar Rai and Sanjay Kumar Kar

கட்டுரையை பரிசீலி

Emerging Economy Perspective of Integrated Reporting as A Disclosure Tool

  • Akansha Arora and Tanushree Sharma

கட்டுரையை பரிசீலி

Sustainability in Healthcare Supply Chain through the Lean and Resilient Method

  • Vijayalakshmi Iyengar

கட்டுரையை பரிசீலி

Impact of COVID−19 Lockdown on Unemployment in India−A before, during and after Analysis

  • Nayamath Basha S, Shaik Mahaboob Syed, Saraswathi R, Kattamuri Satish and Kotigari Reddi Swaroop

கட்டுரையை பரிசீலி

Does the Performance of Various Environmental, Social And Governance (ESG) Funds Differ? A Study with Special Reference to SBI ESG Funds?

  • Harish Reddy K, Khudsiya Zeeshan, Nayamath Basha S, Praveen Kumar T and Kanaka Durga D

ஆய்வுக் கட்டுரை

Brand Love Research: A Bibliometric Review

  • Saradhi Gonela and Ramkrishna Dikkatwar

ஆய்வுக் கட்டுரை

Technology Adoption by Indian Women Entrepreneurs: An Enabler or Differentiator?

  • Sukhmeet Kaur, Rinku Mahindru, Sadhna Bagchi, Raghavan Srinivasan, Smruti Rekha Sahoo, Darshana Devi and Ravindra R. Kaikini

கட்டுரையை பரிசீலி

An Evaluation of Green Marketing Policies on Millennial Customers towards the Environment

  • Aryan Priyadarshi and Dinesh Prasad