Priyanka Budania, Gaurav Lodha and Garvita
The recent era is adopting innovative techniques very rapidly, in the Finance sector the usage of Blockchain technology is growing very well because of its benefits like security and efficiency. Blockchain is part of artificial intelligence, which can be used in different areas and fields; it is also used in finance, accounting, and auditing for the removal of errors and big data analysis. Non-fungible tokens have gotten the enormous attention of investors, especially those dealing in cryptocurrencies. Non-Fungible tokens are the digital tokens that have a unique id, and ownership of particular digital art, collectibles, audios, videos, etc., and all the trading in NFTs is recorded on the Blockchain ledger. This paper is going to examine why Non-Fungible Tokens got the attention of Crypto Investors and if there is any relationship between cryptocurrency pricing and the Non-Fungible Tokens market. Secondary data is used for the analysis and is collected from sites like Trends.google.com and correlation method is used for analysing the relation between cryptocurrency and non-fungible tokens. This paper is going to examine why changing in Crypto pricing affects NFTs investor is Attention by using, relevant statistical tools to see the relationship between cryptocurrency pricing and NFT market.