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The Shakespearean Dilemma of Technostress, Perceived Organizational Support, and Employee Creativity: Investigating the Dark Side of Technology

• Raunak Mishra and Anjan Kumar Swain

ஆய்வுக் கட்டுரை

Role of Social Media in University Selection Decision Making Process-An Indian Student Prospective

• Rajni Pathak, Manisha Paliwal and Yassine Agouzoul

ஆய்வுக் கட்டுரை

Factors Contributing to Industrial Sickness in Small-Scale Enterprises: Empirical Evidence on Promoter Influence

• Siva Krishna Golla, Vengalarao Pachava and Surendar Gade

ஆய்வுக் கட்டுரை

Does Culture Influence Consumer′s Perception towards usage of Digital Banking Platforms (DBP)? A Comparative Study

• Pushpender Kumar, Vaishali Agarwal, Subhash Kizhakanveatil Bhaskaran, Parul Yadav, Rhea Coelho, Indrawati and Sonali P. Banerjee

கட்டுரையை பரிசீலி

Spiritual Tourism and its Impact on the Economy

• Ritesh Sharma and Pragalbh Sharma

ஆய்வுக் கட்டுரை

A Brand Loyalty Study on Major Soft Drink Brands in Chennai

• Aakash J Incheckal

கட்டுரையை பரிசீலி

Student Satisfaction Towards Online Education: Eeduqual Model Development and Validation

• VV Devi Prasad Kotni

கட்டுரையை பரிசீலி

Is Green HRM Affecting our Youth Talent An Analysis of Students Attitude towards GHRM

• Priya Shah, Shashi Kant Rai, Saurabh Mishra and Richa

ஆய்வுக் கட்டுரை

Municipal Solid Waste Management: A Futuristic Research Direction using Bibliometric Analysis

• Surjit Kumar Kar, Debasmita Panigrahi, Harshita Kulla, Ambika Singh and Shilpa Samanta

கட்டுரையை பரிசீலி

Gen Z and Green Purchase Intention

• Rashmita Saran, Rachita Kashyap and Sweta Singh

கட்டுரையை பரிசீலி

ITC's e-Choupal as a Benchmark for Rural Transformation: A Case Study

• Apurva Bakshi

கட்டுரையை பரிசீலி

The Influence of Health Consciousness, Nutritional Labelling, and Subjective Norms on Consumer Purchase Intentions of Healthy Packaged Foods

• Nishchala Sripathi, Ranjit Kumar Dehury and Surya Neeragatti

கட்டுரையை பரிசீலி

Impact of Financial Literacy on Behavioural Biases and Investment Decision

• Madhavi Ishwar Dhole, Rashmi Soni and Manoj Bagesar

கட்டுரையை பரிசீலி

Psychology of Investment-Sentimental based Literature Review

• Kanwal Nayan Kapil

ஆய்வுக் கட்டுரை

Satisfaction-Importance Matrix: Measuring Customer Satisfaction In Mobile Sector

• Prasanna Mohan Raj and Akanksha Choubey

ஆய்வுக் கட்டுரை

Adoption of AI and E-Commerce Improving Marketing Performance of SMEs

• Anuj Kumar, Anoop Pandey, Purvi Pujari and Monika Arora

கட்டுரையை பரிசீலி

Customer Centricity: A Strategic Necessity or Challenge for the Banks?

• Srijanani Devarakonda, Viswanadham N and Vijaya T

கட்டுரையை பரிசீலி

Financial Management Behavior of Women: Role of need for Cognitive Closure and Financial Self-Efficacy

• Kalaa Chenji, Sode Raghavendra and Mustakhusen Mujawar

ஆய்வுக் கட்டுரை

ICT for Promotion of Retail Banking in Digital India: A Study with a Focus on Housing Finance

• Jacob Joju, Sankar Ganesh K, Ranjith K, Manoj P K and Prajith K

கட்டுரையை பரிசீலி

An Insight into Student′s Acceptance of Various Digital Platforms using TAM Model across the Indian States during the Pandemic

• Dileep Kumar Singh, Shailesh Kediya, Gayathri Band and Shyam Shukla

கட்டுரையை பரிசீலி

An Empirical Study on Consideration of Technical and Fundamental Analysis by Retail Investors

• Dileep Kumar Singh, Shailesh Kediya, Shyam Shukla and Shrikrishna Dhale

கட்டுரையை பரிசீலி

Exploring the Protective Role of Mindfulness: How Practicing Mindfulness Can Mitigate the Impact of Organizational Intolerance on Consumer Discontent

• Anurag Singh

கட்டுரையை பரிசீலி

A Comparative Analysis of Financial Service Development Strategies of Indian and Australian Firms

• Intekhab (Ian) Alam and Ishaq Bhatti M

கட்டுரையை பரிசீலி

ICT for Enhanced Competitiveness of Micro Enterprises in Digital India: A Tool for Women Empowerment and Rural Development

• Jacob Joju, Palanivel RV, Balu J, Manoj PK and Sijin TC

கட்டுரையை பரிசீலி

Influence of Reference Group on Tractor Purchasing Decision of Farmers In Telangana

• Rajanikanth M and Kunal Gaurav