Raunak Mishra and Anjan Kumar Swain
The significance of employee creativity is universal across organisations of varying sizes and types, regardless of their profit orientation. Considerable research has been conducted in the past to evaluate the significance of employee creativity. This research has considered the company's bottom line and the workers' sense of fulfilment in their jobs. This paper analyses how the present state of technostress in the workplace affects employees' ability to think creatively and what it could mean for the future. Our goal was to foretell the result by stressing the connection between the two, elaborating on its potential consequences, and arguing that it would benefit both the entity and the person. By shedding light on the Shakespearean issue that modern workers face at work, these findings contribute to the literature on the darker side of technology. The research highlights the value of recognizing and controlling technostress in fostering innovation in the workplace. To accomplish these goals, data were analysed using the structural equation modeling (SEM) technique using a representative sample of workers from different companies. In addition, we highlight the importance of perceived organisational support as a possible intervention for reducing technostress's inhibitory effect on creative output. The results of this research may be used by businesses to reduce the negative impacts of technostress on employees' ability to think creatively. Increasing workers' sense of belonging at their company may be a powerful tool for combating the destructive effects of technostress and fostering an innovative culture. Overall, this research contributes to the growing knowledge of technostress and employee creativity, providing valuable insights for researchers and practitioners seeking to understand and manage the complex interplay between technology, employee well-being, and organisational outcomes.