Kedsanee Siriwattanasakul, Yuttanant Boonyongmaneerat, Achara Chandrachai Pongpun Anuntavoranich
The objective of this research was to study the factors related to the establishment of the design collaboration between universities and the small and medium-sized entrepreneurs in the gems and jewelry industry of Thailand because this industry has a high export value and is also an important driver of the national economy of Thailand. Further, the industry is at risk for a shortage of design personnel and facilities in the near future because the rate of students graduating from universities in this field is decreasing. Creating and developing skills as well as expertise are important in the organization, but accumulating experience takes time. According to qualitative research studies, the groups of factors include “In Focus”, which is the first priority group. The secondary importance is the “Attention”, while the last group that needs to be maintained is the “Maintain”.