Manal Alduaij
The purpose of this study is to examine how Covid-19 pandemic has impacted SMEs adoption of e-commerce and its effect on performance. SMEs relied on e-commerce to continue their business activities. The paper aims to analyze the performance of entrepreneurs in small and medium enterprises after implementing e-commerce in their business during COVID-19. The study used a quantitative method to survey 119 entrepreneurs. Results show that companies with employees more than 250, did not agree that they faced challenges/difficulties whereas SMEs with size ‘1-50’ and ’51-250’ agreed that they faced the inability to convert its traditional business to e-commerce, pay rent and pay salaries to their employees. The paper presents important findings on the TAM model and SMEs performance of E-commerce during the Covid19. The study builds on existing TAM literature by testing the model in relation to SMEs ecommerce performance during the pandemic which has not been examined.