Samsiah Nelly, F. X. Suwarto, Niko Sudibjo, Rudy Pramono
The purpose of this study is to discuss the opportunities and challenges associated with developing established and new MSMEs. This study employed a descriptive exploratory approach and was developed through the use of a literature review or study. The theory or concept approach is implemented through the use of multiple sources, including books, scientific journals, and the internet. All descriptions of existing concepts are incorporated into a single conceptual framework. The results indicated that the business incubation program was implemented over a three-year period, covering the pre-incubation stage, the incubation stage, and the post-incubation stage, with the primary incubation program covering technical and management training, simple bookkeeping, business plan preparation, facilitation of access to capital, and marketing. This program should ideally assist MSMEs in overcoming the classic problems associated with MSMEs, in addition, previous research conducted by other researchers also shows that there is a positive influence from business incubator activities in changing students' mindsets of entrepreneurship