Hardi Warsono, Teuku Afrizal, Robetmi Jumpakita Pinem,
Heritage craft is a hereditary heritage that has been known since much ages ago. In Indonesia, Batik is one of various well-known heritage crafts. A few years ago, UNESCO has recognized batik as a Humanitarian Heritage for Oral and Non-Buddhist Culture (Masterpieces of the Oral and the Intangible Heritage of Humanity). Since that, efforts toward the conservation of Batik is mostly implemented. However, as the ages progresses and the rise of consumerism the concern toward Batik is also change. Besides being considered as a cultural heritage craft, at the same time Batik has become as potential market commodity that boost the economic growth and community income. Thus, there are the needs to balance both concerns that is by conserving Batik craft. For this purpose, stakeholder’s involvement in each of these roles and its collaboration is crucial. This research, study the conserving heritage craft in meeting contemporary and demand with a focus in Pekalongan City. This study applies a collaborative governance theory as a primary perspective, and supported by social capital theory. In this study a qualitative and quantitative (mix method) method approach is implemented. This study hopes the stakeholder involvement in conserving heritage craft with a collaborative governance framework will provide the implication to a novel knowledge in the field of public administration studies, and have an implication to the recommendations for effective policy improvements, steps and strategies.