ஆய்வுக் கட்டுரை

Critically Evaluating the Impact of Antismoking Campaign Advertisements on Antismoking Beliefs and Smoking Intentions of Youths: Evidence from Bangladesh

• Mahamudul Hasan

ஆய்வுக் கட்டுரை

Evaluating the Effectiveness of Facebook as the Source of Job Advertisements in Bangladesh: An Empirical Study

• Nayeema Sultana, Shamsul Huq Bin Shahriar, Silvia Akter, Maria Rahman

ஆய்வுக் கட்டுரை

Does Marketing Make Sales Superfluous? Revisiting Levitt and Drucker

• Praveen Sugathan,

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Impact of Celebrity Endorsements and the Prevalence of Vampire Effect- A Review

• Divya Negi, Maschanka Fernandes, Raghuram Naga Venkata Jeedigunta

ஆய்வுக் கட்டுரை

Analysis of Online Buying Pattern of Women Consumers with Reference to Apparels in India

• Kavitha R Gowda, Karishma Chaudhary

ஆய்வுக் கட்டுரை

Factors Affecting Female Consumer's Online Buying Behavior

• Madasu Bhaskara Rao, Ch Lakshmi Hymavathi, M Mallika Rao

ஆய்வுக் கட்டுரை

Assessing the Level of Service Quality and Customer Satisfaction at EMTEL Ltd

• Roopchund Randhir

ஆய்வுக் கட்டுரை

E-commerce Growth in India: A Study of Segments Contribution

• D Mahipal, K Shankaraiah

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The Empirical Study on Seafood Export Performance in the Mekong Delta, Vietnam

• Vu Nguyen Thanh, Hiep Phuoc Minh, Liem Nguyen Thanh, Duc Phan Minh, Nhan Vo Kim

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Pricing Orientation of SMEs Auto Repairers Using the Facilities, Transformation and Usage (FTU) Framework

• Collins Kankam-Kwarteng

ஆய்வுக் கட்டுரை

Existence of Consumer Segments Based on the Use of Reference Price

• Praveen Sugathan

ஆய்வுக் கட்டுரை

Digital Native and Immigrant as Antecedents of Consumer Ethnocentrism

• Mohammad Shafiq Obeidat, William D. Young

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Factors Affecting B2B E-commerce Adoption Decision: An Analysis of Indian Textile Industry

• Nupur Krishna, Jagriti Singh