ஆய்வுக் கட்டுரை

Economic Benefit and Implication of Exploring Prisoners Employment: Scholars Perspective for Case of the Nigerian Inmates in Malaysia

• Yusuff Jelili Amuda, Abideen Adeyemi Adewale and Oladokun Nafiu Olaniyi

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The Problematic use of Smartphone and Fomo as Antecedents of Facebook Addiction

• Houssem Edine Nasr and Kaouther Saied Ben Rached

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An Enhancement of Takaful Marketing in Malaysia in the 21st Century

• Dr. Yusuff Jelili Amuda, Wan Nuraini Binti Wan Din, Nursyafiqah Binti Ibrahim and Nurdiyanah Afiqah Binti Noraman

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Learning from Semantic Inconsistencies as the Origin of Dynamic Capabilities in Mncs: Evidence from Pharmaceutical Mncs

• Isar Kiani, Pouya Seifzadeh and Ian Alam

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Marketing Artificial Intelligence: Creating the AI Archetype for Evoking the Personality Trust

• Gulnara Z. Karimova and Amir Shirkhanbeik

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The Effect of Customer Prioritization Strategy on Customer Entitlement

• Svetlana V. Davis

ஆய்வுக் கட்டுரை

Creating Consumer Personality Profile by Using 3m Model and Paradoxes of Technology

• Angelica Bahl and Sally Baalbaki-Yassine

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A Model of Service Quality to Improve International Airports Ranking Stars

• Ida Nuraida and Lilian Danil

ஆய்வுக் கட்டுரை

Success of Malls in an Emerging Market: An Evaluation beyond Huffs Model

• Subhendu Dey, Jayanta Banerjee and Bibhutesh Nayak

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Customer Value in Improving Indihome Customer's Trust in West Java

• Erica Nurmartiani, Sucherly, Meydia Hasan and Rita Komaladewi

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How Social Media Communications can Mitigate Negative Impacts of Corporate Social Irresponsibility on Corporate Financial Performance?

• Saad A. Alhoqail, Hyun Young Cho and Kristopher Floyed

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The Influence of Selfies on Product and Image Evaluation

• Patrick A. Barbro

ஆய்வுக் கட்டுரை

Mobile Internet use by Generation Z: Evidence from an Emerging Market

• Rania S. Hussein and Mahmoud Attia

ஆய்வுக் கட்டுரை

Price Discount and Gift Choice: Interplay between Economic and Social Value

• Zhuofan Zhang

ஆய்வுக் கட்டுரை

Decision Model Based on Technology Acceptance Model (Tam) for Online Shop Consumers in Indonesia

• Dede Suleman, Ida Zuniarti, Sabil, Eka Dyah Setyaningsih, Vera Agustina Yanti, Isnurrini Hidayat Susilowati, Imelda Sari, Sofyan Marwansyah, Seno Sudarmono Hadi and Amin Setio Lestiningsih

ஆய்வுக் கட்டுரை

Antecedents from Purchase Intention of Retail Brand X Evidence from Indonesia

• Willy Arafah, Nico Lukito and Richardus Rikang

ஆய்வுக் கட்டுரை

Predictors of Customer Loyalty: A Case of Indian Mobile Telecommunication Services Sector

• Vikas Gautam

ஆய்வுக் கட்டுரை

Factors Effecting Purchase Frequency in Turkey: An Application on Smart Phones

• Baris Batuhan Gecit

ஆய்வுக் கட்டுரை

Relationship between Service Quality and Customer Satisfaction in Airlines Industry

• A. Thirunavukkarasu and V. R. Nedunchezian