ஆய்வுக் கட்டுரை

Measuring Consumer Reactions During Product-harm Crisis Among Indian Consumers

• Utkal Khandelwal, Kushagra Kulshrestha, Vikas Tripathi

ஆய்வுக் கட்டுரை

Critical Success Factors for Ayurvedic and Herbal Product Launch-evidence From India

• Sanjeev Verma, Mohit Kalra

ஆய்வுக் கட்டுரை

Seeing University in Tangibles Dimension: A Landmark as a Marketing Strategy for Unilak, is it Needed?

• Jeni Wardi, Dwika Lodia Putri, Budianto Hamuddin

ஆய்வுக் கட்டுரை

Examining Frequency of Operating Interactive Voice Response System for Specified Purposes (in Mobile Telecommunication Industry)

• G Vaishnavi, S.K.G. GANESH

ஆய்வுக் கட்டுரை

A New Perspective on the Cognitive Representation of Internal Reference Price

• Rajesh Chandrashekaran

ஆய்வுக் கட்டுரை

Congruence Between Self-concept and Brand Personality, Its Effect on Brand Emotional Attachment

• Salimi Mitra, Khanlari Amir

ஆய்வுக் கட்டுரை

Scale Development and Initial Validation for Consumption Masstige

• Solon Bevilacqua

ஆய்வுக் கட்டுரை

Advanced IPA Assessment For Contemporary Exhibition Visitor’s Engagement Marketing

• Chung Ling Huh, Wei-Guang Tsaur, Hung-Ming Yeh, Shih-Shiunn Chen, Wei-Jen Chen

ஆய்வுக் கட்டுரை

Antecedents of Customer Loyalty in The Mobile Telecommunication Market A Cross-cultural Investigation

• Ioannis Rizomyliotis, Kleopatra Konstantoulaki, Kostas Kaminakis, Apostolos Giovanis, Avraam Papastathopoulos

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Intention to Participate on Social Commerce Platform: A Study on E-commerce Websites

• Ishfaq Hussain Bhat, Soumya Singh

ஆய்வுக் கட்டுரை

Examining Financial Risk Tolerance via Mental Accounting and the Behavioral Life-cycle Hypothesis

• William C Martin, Arezoo Davari