ஆய்வுக் கட்டுரை

Identifying Factors that Contribute to the Success or Failure of New Product Introductions

• Ganesh K, Poonam Kakkad, Sumita Joshi, Suresh Kumar K, and Priyanka Rawal

ஆய்வுக் கட்டுரை

Impact of Integrated Marketing Communication Mix on Brand Image in Hyderabad Corporate Hospital: An Empirical Analysis

• Srikanth K, Mukta Deb and Sonali Das

ஆய்வுக் கட்டுரை

Development of Individual Entrepreneurial Orientation In Higher Education Institutes: A Gender Moderated Dialogic Communication Perspective

• Puja Agarwal, Paramjit S. Lamba and Neera Jain

கட்டுரையை பரிசீலி

Smart Farming: New Technologies Explored by Agri Sector

• Bikramjit Pal

ஆய்வுக் கட்டுரை

The Effects of Cultural and Structural Roles in Promoting Academician Intrapreneurial Behavior in Higher Education

• Rajani Mariam K Korah and Subhasree Kar

ஆய்வுக் கட்டுரை

Adoption of Digital Payments: Do One Size Fits All?

• Brajesh Bolia and Sanjeev Verma

ஆய்வுக் கட்டுரை

Consumer Perception and General Insurance Products Advertising: An Examination of IRDAI Guidelines and International Originality Assurance Standards

• Tanvi Thakkar and Aparna Ger

ஆய்வுக் கட்டுரை

"Agricultural Credit's Impact on Cultivation of Crops: A Study of Kisan Credit Card Scheme?"

• Shubham Pratap Singh, Ved Prakash and Ritesh Krishna Srivastava

ஆய்வுக் கட்டுரை

Application of Integer Programming Problem in Industry-Optimization of Production Scheduling in Manufacturing

• Amrita Sengupta and Abhijit Pandit

ஆய்வுக் கட்டுரை

"Construction SCM Assessment of Brick Vendor by Exploiting Crisp Multi-Objective Optimization Approach: An Empirical Case Study"

• Neelkanth Dhone

ஆய்வுக் கட்டுரை

The Factors that Impact the Adoption of Mobile Technology by Kirana (Grocery) Shops in Pune City Area

• Gaurav Ray and Sanjit Kumar Dash

கட்டுரையை பரிசீலி

Does Social Media Marketing Enabler Matter? What we Really Know

• Bidyanand Jha, Manpreet Kaur and Kiran Kumar Voleti

ஆய்வுக் கட்டுரை

Impact of Digital Marketing on Online Consumer Buying Behaviour in the Post Covid -19 Period

• Uttera Choudhary and Neeraj

கட்டுரையை பரிசீலி

New Product Introductions in North American Technology Market Identifying Factors for Success or Failure

• Prashant Bansal

கட்டுரையை பரிசீலி

Long and Short-Term Performance Analysis of Government Initiated Merger of Indian Banks: An Event Study and Ratio Analysis Approach

• Nikunj Chaudhary, Rajendra Sahu and Vaibhav Agarwal

கட்டுரையை பரிசீலி

Demystifying the Importance of Attributes of Smartphone among Gen Z Applying Kano Model and Conjoint Analysis

• Sanjit Kumar Dash & Rashmi Mahajan

கட்டுரையை பரிசீலி

The Heuristic Study to Integrate ESG with Digital Economy Leading to Carbon Footprint Reduction: An Integrated Literature Review Model

• Poorvi Agrawal, Partha Sen and Sankar Mukherjee

ஆய்வுக் கட்டுரை

Exploring the Influence of Entrepreneurship Factors on Socio-Economic Empowerment of Women Entrepreneurs

• Poonam Rathi, Amit Rathi and Sonal Sidana and RK Tailor

கட்டுரையை பரிசீலி

Studying Influence of Social Background on Mobile Wallet Adoption and Consumer Decision Making Through Structural Equational Modelling

• Ritu and Preeti Chawla

ஆய்வுக் கட்டுரை

Studying Trends in E-banking: A Bibliometric Analysis

• Poonam Painuly and Sandeep Rohal

கட்டுரையை பரிசீலி

Determinants of Technology Adoption in Indian MSMEs: An Exploratory Factor Analysis

• Sujeet Shivaji Patil and Ashutosh Vashishtha