அகாடமி ஆஃப் மார்க்கெட்டிங் ஸ்டடீஸ் ஜர்னல்

1528-2678

தொகுதி 28, பிரச்சினை 3 (2024)

கட்டுரையை பரிசீலி

Gamification and Sustainable Marketing: Opening the Research Agenda

  • Ujjal Mukherjee

ஆய்வுக் கட்டுரை

The Nexus between Marketing Mix Components and Retailer Satisfaction An Empirical Analysis

  • Ajith Kumar S, Senthil Kumaran N, Ramesh Babu S and Antony Vinisha R

ஆய்வுக் கட்டுரை

The Behaviour of Consumers towards Subscriptions to Online Streaming Applications

  • Richa Pandey and Md. Chand Rashid

கட்டுரையை பரிசீலி

A Study on Demographic Influences on Changing Consumption Pattern of Consumers towards Indian Cinema

  • Gaganpreet K Ahluwalia, Karuna Joshi Gole, Rohan Das, Sadaf Karim, Samrat Ray, Sunil Kumar and Kumar D

ஆய்வுக் கட்டுரை

RE Policy Options for India - Enablers and Barriers

  • Hemant Kumar Kaushik and Sanjay Rastogi

கட்டுரையை பரிசீலி

The Importance of Personal Branding in an Election Campaign: The Case of the Presidential Elections

  • Khouloud Hammami and Senda Baghdadi

ஆய்வுக் கட்டுரை

Price Forecasting of Sweet Lime using Arima Model for Better Marketing Decisions

  • Satyveer Singh Meena, Ragini Naikoti, Avadh Bihari Pal and Anand Kumar

ஆய்வுக் கட்டுரை

Inflation's Ripple Effect on Bank Shareholder Returns: Unveiling the Role of Credit Risk and Operating Margin through Structural Equation Modelling

  • Purushottam Naidu, Gowri Lakshmi, G.V.K.Kasthuri, Syed Hasan Jafar, Kattamuri Satish, Narasimha Swamy and Sheela

ஆய்வுக் கட்டுரை

Crack Spread Forecasting for Supply Chain Optimization - A Hybrid Model using Time Series and Deep Learning with Bayesian Optimizations

  • Praveen Kumar, Debashish Jena, Shrawan Kumar Trivedi, Ramakrushna Padhy and Abhijit Deb Roy

கட்டுரையை பரிசீலி

Classification of Homestay Tourists on their Environmental Values using Neural Networks

  • Priyam Porwal, Bibeth Sharma, Samrat Kumar Mukherjee and Ajeya Jha

கட்டுரையை பரிசீலி

Follower's Reactions to the Visual Design of Mature Instagram Influencer Women: A Qualitative Research

  • Abdelkader Saoussen, Battikh Wafa and Kannou Ahmed

ஆய்வுக் கட்டுரை

Examine Strategies for Optimizing the Retail Supply Chain to Reduce Cost & Enhance Product Availability to Meet Consumer Demands

  • Pushparaj Kulkarni, Anand Muley, Dipti Kalkotwar, Atul P Kulkarni, Sarang Jawkhedkar and Vivek Pimplapure

ஆய்வுக் கட்டுரை

Consumer Buying Perceptions Toward Over-the-Counter Antacids: An Exploratory Study

  • Sudhinder Singh Chowhan, Chandra Pal Yadav, Anmol Mehta, Ashok Kumar Peepliwal and Rahul Sharma

கட்டுரையை பரிசீலி

Servant Leadership and Dishonest Behavior among Retail Employees

  • R V L Narayan

கட்டுரையை பரிசீலி

Creating Greener Pathways- Achieving Net Zero in the Oil and Gas Industry

  • Anand Acharya and Shruti Sharma Rana

ஆய்வுக் கட்டுரை

Sustainable Strategies of Ecotourism Enterprises in Conservation Areas: A Case Study of Surwahi Social Ecoestate Kanha National Park

  • Shruti Sharma Rana, Vedika Singh, Jayesh Panigrahi and Arpita Ghosh

கட்டுரையை பரிசீலி

Challenges & Barriers for Nature Based Solutions for Indian Landscape

  • Shruti Sharma Rana and Vedika Singh