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An Empirical Study On Social Media Conversation To Increase Brand Awareness: Startup Organization Context

• Dillip Kumar Parida and D. Prasanna,

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Export Promotion Strategies For Consideration By Developing Economies

• Tayengwa Chitauro

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Sensory Marketing A Review and Research Agenda

• Rachna Bhatia, Ruchi Garg, Ritu Chhikara, Aakanksha Kataria and Vishal Talwar

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Customer Intention To Complain Online Retail- Scale Development And Validation

• George KJ

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Effect Of Brand Personality On Consumer Product Choice In The Telecoms Industry

• Ladipo, P.K.A, Mordi, K.I and Iheanacho, A.O.

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Assessment Of Celebrity Endorsement Impact On Consumers’ Switching Behaviour In Nigeria Telecommunication Industry

• Albert O. Iheanacho, Adigwe D. Ogbechi, Samuel C. Ilodigwe

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Success of Traditional Retail Markets In India: A Way Forward

• Hari Govind Mishra S and Surabhi Koul

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Predicting Intention To Choose E-Shopping Using Theory Of Reasoned Action Subjective To Covid 19 Pandemic

• J. Ashokkumar and P.S. Nagarajan

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Applications Of Artificial Intelligence And The Millennial Expectations And Outlook Towards Artificial Intelligence

• Abha Wankhede K, Ralston Rajvaidya, K and Sachin Bagi K

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Sufferings And Pain Of Retired (Old) Aged People During Covid-19 A Case Of Indian Family

• Apoorva Buttan, Veena Rajesh Kolte and Maninder Kaur

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Socio-Economic Effects Of Covid-19 In India And Usage Of Online Resources

• Mehak Mittal, S. Chandramouli, Jayasri Indiran, Rajashri Deshpande, Sukhmeet Kaur and Aruna V. Deshpande

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How Does Organisational Culture Affect Npd In A Startup

• K Rajeshwari and Shameem Shagirbasha

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Ranking Country Reputation A D8 Perspective

• Hamed M. Shamma and Amany Bisht

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Watermarking Techniques For Royalty Accounts In Content Management Websites For Iot Image Association

• Siddhartha Vadlamudi, Md. Aminul Islam, Md. Shakawat Hossain, Alim Al Ayub Ahmed and ABM Asadullah

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Impact Of Sales Promotion Tools Used By Mobile Service Provider Companies On Customer Buying Behavior In Jordan

• Noor Firdoosjahan and Hadi Salah Abdurrahman Atiat

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Covid-19 Pandemic and Consumer Adoption Of Digital Healthcare In India: A Qualitative Study

• Poonam Chauhan, Vilasini Jadhav and Neha Gupta

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Easy Urls In The Content Management System With Crawlers For Added Security

• Apoorva Ganapathy, Alim Al Ayub Ahmed and Md. Nur-E-Alam Siddique

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Determinants Of Tourism Development In Jammu And Kashmir: An Empirical Analysis

• AanqaMoghal, D Mukhopadhyay, Pabitra Kumar Jena and D P Priyadarshi Joshi

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Why Consumers Dont Walk Their Talk The Moderation Effect Of Availability And Price Between Green Intention And Buying Behavior

• Abera Legesse Yada and Satinder Kumar

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Promoting the Product of Microfinance to Women Community In Developing Countries

• Shivaprasad G and Gayathri R

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Impact of Digitization on Social Economic Transformation Of Indian Economy

• Roop Lal Sharma and Ajay Kumar Sharma

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Impact Of Macroeconomic Variables On Indian Stock Exchange Market: An Empirical Study

• Roop Lal Sharma and Ajay Kumar Sharma

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Developmental impact of Rural infrastructure in Agriculture sector

• Roop Lal Sharma, Ajay Kumar Sharma and Meenakshi Gupta,

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Corporate Social Responsibility and Marketing Communications: A Case Study of Nokia

• Rajesh Kumar, Neha Bankoti and Alka Maurya