ஆய்வுக் கட்டுரை

Service Innovation, Firm Location and Pricing Orientation of Smes Automobile Services

• Collins Kankam Kwarteng, Peter Sarpong and Stephen Acheampong

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Effects of Airbnb Hosts Quality and Quantity Attributes on Reservation Performance: The Case of Hong Kong

• Dusang Zhao and Md. Jahidur Rahman

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What Determines Split Banking? Evidence from Indian Exporting SMEs

• Manpreet Kaur

ஆய்வுக் கட்டுரை

Ethnocentric Product Advantage: A Perspective of Competitive Advantage in Small and Medium Enterprises (SMEs)

• Ahmad Hanfan, Ahmad Ikhwan Setiawan and Dr. Hayati Nupus

ஆய்வுக் கட்டுரை

How effective are Your Actions? Impact of Perceived Consumer Effectiveness on Green Purchasing Behavior

• Dr. Manoj Das and Dr. Mahesh Ramalingam

ஆய்வுக் கட்டுரை

The Auditor's Professional Judgment Process

• Hami Hojatifard, Omid Pourheidari and Mahdi Baharmoghadam

ஆய்வுக் கட்டுரை

The Impact of Cosmetics Industry Social Media Marketing on Brand Loyalty: Evidence from Chinese College Students

• Man Qiutong and Md. Jahidur Rahman

ஆய்வுக் கட்டுரை

Understanding Sina Weibo Users' Liking Behavior: An Empirical Study in China

• Yiyi Wang and Md. Jahidur Rahman

ஆய்வுக் கட்டுரை

Adopting Social Media and Identifying Return on Investment from Using Social Media as Marketing Tool amongst Kuwaiti Smes

• Dr. Rashed Alhaimer

ஆய்வுக் கட்டுரை

The Effects of Scandal on Corporate Image and Purchase Intention Perspectives from Consumers

• Zhuofan Zhang, Ruth Chatelain-Jardon, Jose Luis Daniel,

ஆய்வுக் கட்டுரை

Does Joint Marketing Promotions Result In a Prisoners Dilemma?

• Suli Lin, Kai-Chi Hsu, Shengyeh Wu, Guan-Ru Chen, Liang-Yu Heish,