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Examining the Conceptualizations of Customer Experience as a Construct

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When Love-Becomes-Hate Effect Happens: An Empirical Study of the Impact of Brand Failure Severity Upon Consumers Negative Responses

• Kongkidakarn Sakulsinlapakorn, Jing Zhang

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Investigating the Role of Participation and Customer-Engagement With Tourism Brands (CETB) on Social Media

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Online Shopping Behavior in West And East: A Comparative Analysis of USA and UAE Shoppers

• Ravindra P. Saxena

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Impact of Digital Strategies on Consumer Decision Journey: Special

• Sabyasachi Dasgupta, Priya Grover

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Applied Market Research of New Food Products Entering Domestic Market: A Case Study of a South Ameraican Food Company Entering Australian Food Market

• Yuxi Huan, Zhan Huan

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Challenges Faced by Indian Msmes in Adoption of Internet Marketing and E-commerce

• Vidit Mohan, Salman Ali

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Channel Strategy and Marketing Performance of Selected Consumer Goods Firms in Lagos State, Nigeria

• Adefulu Adesoga D., Adeniran James A.

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Perception of Consumers Towards Social Media Practices Used by Marketers for Creating Brand Loyalty

• Uttera Choudhary, Priya Jhamb, Surinder Sharma

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SME Performance: Impact of Market, Customer and Brand Orientation

• Ahmed Al Asheq, Md Uzzal Hossain

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How to Strategize SMEs Capabilities Via Entrepreneurial Marketing Approaches

• Sheerad Sahid, Suriani Abdul Hamid