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Effects of Country of Origin and Product Features on Customer Purchase Intention: A Study of Imported Powder Milk

• Hoang TPM Le, Phuong V Nguyen, Ho Phi Dinh, Chi NA Dang

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Business-to-business Framework of Relationship Marketing in the South African Cement Manufacturing Industry

• Phineas Mbango

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Open Innovation: Is it a Good Strategy in Consumers' Eyes?

• Xuefeng Liu, Eric Fang

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The Influence of Celebrity Endorsement on Visual Attention: An Eye-tracking Study in Brazil

• Carla Regina Borges Matias Falsarella, Jorge Henrique Caldeira de Oliveira, Janaina de Moura Engracia Giraldi

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Brand Loyalty on the Basis of Olfactory Techniques Using Discriminant Analysis: A Case of Cafe Coffee Day Store in Kolkata, India

• Shuvam Chatterjee

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Post-switching Behavior: Bottom of the Pyramid (Bop) Stockpiling as a Result of Sales Promotion

• James Lappeman, Titi Kabi, Hannah Oglesby, Olivia Palmer.

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An Analysis of the Origins of Collaborative Consumption and its Implications for Marketing

• Myriam Ertz, Fabien Durif, Manon Arcand.