அகாடமி ஆஃப் ஸ்ட்ராடஜிக் மேனேஜ்மென்ட் ஜர்னல்

1939-6104

சுருக்கம்

The Role of Strategic Information Systems in Building Strategic Alliances: Application to Al-Hikma Pharmaceuticals Company

Mohammed Abed Hussein Altaee

The objective of this study is to demonstrate the role that strategic information systems can play in building a strategic alliance at Hikma Pharmaceutical Company in Jordan by analyzing the company's annual report in 2017. The analysis is based on the fact that the Strategic Information System (SIS) provides three types of strategic information (environmental information, competitive information and internal information). Environmental information is used to analyze five types of external environmental factors (technological factors, economic factors, social factors, legal factors and international factors). Competitive information is used to analyze three essential elements (competitors, suppliers, and customers). While internal information is used to analyze four major organizational activities (financial activity, human resources activity, market activity and production activity activity). Which in turn should define the proposed five strategic criteria; as the main determinants of the Alliance's strategic value. In the light of this analysis, the researcher designed an intellectual framework, which was adopted in the preparation of a future vision of what the management of the pharmaceutical company wisdom to adopt in order to activate the role of strategic information systems in the construction of strategic envelopes to enhance the strategic value of these alliances.

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