Gulziya Aldashova,Bakitgul Zhakupova,Lazat Spankulova,Arailym Orazgaliyeva,Kuralay Balginova,Galym Mussirov,Zhamilya Kydyrova,Erlan Onlasynov
Strategic management can be considered as a collection of decisions and actions taken by the business management in consultation with all levels within the organisation to determine the long-term activities. The implementation of strategic management has become particular important for technologically innovative systems and start-ups. This manuscript analyzes management strategies and its implementation at technologically innovative start-ups. In the theoretical part, the manuscript described the definition, process, benefit and challenge of strategic management. In the practical part, the manuscript performs a quantitative strengths, weakness, opportunities and threats analysis with a case study of Xiaomi Technology Company, one of technologically innovative start-up associated with specific motives for internationalization and expansion into foreign markets.