Khaled Attalla Al-Tarawneh
This study aims at clarifying the concept and applicability of the Balanced Scorecard in the private universities in Jordan; demonstrating effect on the strategic performance; identifying availability of the essential features in those universities to apply the Balanced Scorecard; the relationship between the applicable Balanced Scorecard and the strategic performance; studying the special four dimensions on which the Balanced Scorecard is based and suitability to the private universities environment in Jordan. The survey adopted the descriptive analytical methodology through reference to the different documents like books, newspapers and magazines and other literature that found to be valid for analysis to get to the study objectives. Furthermore, the random sample method was used to select the survey sample from the society. Analysing results shows that four dimension components of the Balanced Scorecard are available for evaluating the strategic performance in the private universities in Jordan and that they have a significant impact on development and improvement of the strategic performance and on efficient achievement of the private university strategic objectives in Jordan. The survey results shows absence of differences of statistical significance between the responses of the surveyed people about effects of the Balanced Scorecard dimension components on the level of the strategic performance of the private universities in Jordan that are attributed to the personal qualities (age, qualification, discipline, experience). The survey also showed differences of statistical significance among the responses of the surveyed people about effects of the Balanced Scorecard dimension components on the level of the strategic performance of the private universities in Jordan attributed to the scientific qualification. The study recommended the private universities in Jordan to care for the important application of the Balanced Scorecard and the four dimensions. The application of Balanced Scorecard reflected in the evaluation and improvement of the strategic performance and achievement of such strategic objectives efficiently and effectively with a view to realize a major market share and outstanding position among the universities.