அகாடமி ஆஃப் ஸ்ட்ராடஜிக் மேனேஜ்மென்ட் ஜர்னல்

1939-6104

சுருக்கம்

The Effect of Animated Advertisements on Consumer Perception Across Different Advertising Channels

Junaid Hushain,Kamal Kant

This study examines how animated ads affect customer perception across several advertising mediums, such as television, online platforms, websites and online display, mobile applications, and social media. Animation commercials have transformed the advertising industry by capturing consumers' attention and imagination with vivid imagery, creative storyline, and accessible characters. The research examines how animation improves brand memory, customer engagement, and consumer comprehension. It also emphasizes how customer impression is shaped by the consistency of animation commercials across chosen mediums. Marketing professionals may better interact and influence their target audiences and increase brand perception by understanding customer perception across various media. The results highlight the necessity for marketers to consider each channel's distinctive qualities and user experiences to maximize the efficacy of animated adverts.