Mohammed Masum Iqbal, Md. Mamun Mia
The study explores the strategic traits for sustainability drawn by reflective structural equation modeling as a management strategy on business sustainability. Reflective indication confirms the construct's establishment that cannot measure itself, thus construct needs to identify through dimensions to estimate that constructs. The empirical literature review confirmed a central hypothesis relationship between variables that demonstrations as reflective of the second-order structural model. In confirmatory factor analysis, the structural equation modeling shows the covariance-based relationship to test the theory rather than to develop the theory. However, reflective model designates between variables outputs show a second-order direct relationship role of sustainability suggesting the significance of business sustainability. Subsequently, the individual variable computes traits of management strategy and business sustainability demonstrated with their dimension measures. Therefore, it has a revelation that the direct relationship demonstrated between management strategy and business sustainability that helps to longer benefits in the competitive market which is identified and statistically significant.