Zulkiflee Abdul-Samad, Wan Ainsya Sofia Wan-Ahmad-Sofian, Hafez Salleh, Mahanim Hanid, Aimi Sara Ismail, Siti Suhana Judi
The COVID-19 pandemic is considered the most crucial global health distress of the century that has affected the economy and our daily lives. It has mainly caused a challenge to the construction industry, including the Quantity Surveying (QS) consultancy firms. One of the QS firms’ challenges is the competitiveness between firms and the sustainability of their business during the pandemic. Hence, planning the proper strategic management is essential to the QS firms. This research aims to study Malaysian QS firm’s strategic management practices during the COVID-19 pandemic. The research method for this study is by using a Quantitative approach where questionnaires were sent out to 393 QS firms in Malaysia, and the response rate is 32.21%. As a result, ten strategies and six benefits were confirmed and listed. Also, analysis of Friedman’s Test was used for this research as an alternative for ANOVA test to determine the relationship between QS firm’s Strategic Planning and the Benefits of Implementing them. The research contribution of this study is to give knowledge about strategic planning to future quantity surveyors and influence more QS firms to practice strategic management.