Samanan Rattanasirivilai, Saowanee Samantreeporn, Sippaphat Rotjanawasuthorn, Lavan Tonesakulrungruang, Sirinapattha Sirinapatpokin
The purpose of this study is to examine the impact of public policy in terms of higher education and various challenges on the efficiency measures of the restaurant sector in Thailand. Primary data is collected through questionnaire approach from a sample of 332 restaurant managers. Both Descriptive and regression analysis are applied to analyze the data trends and causal relationship between public policy, challenging factors and restaurant efficiency. Findings of the study indicate that the promotion of higher education has its significant and positive influence on the value of process efficiency. Similarly, establishment of a separate department by the government has its significant and positive impact on process efficiency too. Additionally, remaining indicators of higher education have shown their significant influence with the efficiency measures like asset’s efficiency, marketing efficiency, and staff efficiency too. Besides, the challenging factors like financial constraints, high merit to get admission have shown their significant and negative influence on process efficiency. However, some of the challenging factors are positively associated with other efficiency measures of restaurant industry in Thailand.