Valeriy Nykyforenko, Vira Kravchenko, Tetiana Zbrytska, Marina Kryvtsova, Liliya Svorobovich
The approach to Human Resource (HR) management has been justified based on the change of motivational stimulations during the staff life cycle. It makes possible to analyze employee activity on the basis of related functions and to increase economic behavior in accordance with value orientations, expectations for ensuring an increase in the level of productivity. It has been proved that motivation monitoring is a key aspect of building HR strategy of company. According to the results of the expert analysis, maps of motivators and demotivators have been built, on the basis of which the motivational profile of the workers has been constructed. The remedial measures have been determined in order to prevent the reasons for HR demotivation on the basis of selection of influence groups onto internal motivation with the appropriate means of stimulation, namely material, organizational, professional and social one.