Lyubov Kanishevska, Olena Matviienko, Liudmyla Pankiv, Lyudmila Pet'ko, Liudmyla Stepanova, Viktoria Ragozina, Ruslana Soichuk,
The article substantiates the need for innovation in arts and cultural education in order to form proactive entrepreneurial behavior. Based on the selected criteria and indicators, the students' readiness levels for the education of an aesthetic culture (sufficient, medium, and low) are determined. The results of the ascertaining stage of the experiment have showed that the vast majority of respondents have an average (49.7%) and low (32.2%) level of readiness to cultivate an aesthetic culture, characterized by weak motivation and a passivity to this type of professional activity; insufficient theoretical knowledge on the methodology of organizing the process of raising an aesthetic culture and the partial formation of the actual practical skills of this type of professional activity. The results of the experimental work showed that the pedagogical conditions justified by the author ensure the effectiveness of preparing future fine arts teachers for education of aesthetic culture since there was an increase in the levels of preparedness of participants in the experimental groups by all indicators, while the levels of preparedness of respondents in the control group remained unchanged.