Ahmad Alheet, Ahmad Al Adwan, Ahmad Yousef Areiqat & Ahmad. M.A. Zamil
The aim of this study is to identify the impact of strategic planning and continuous improvement on the effectiveness and efficiency of administrative decisions at Empowerment for Administrative Consultations and Marketing Company (EACMC). (50) questionnaires were distributed to the sampling and analysis unit from the higher and middle administrative divisions at (EACMC), (46) questionnaires were retrieved at a percentage of 92%, and after examining and checking the retrieved questionnaires, no questionnaire was excluded. The findings of the study indicate that there was a statistically significant impact of strategic planning on the effectiveness of administrative decisions at (EACMC) Moreover, there was a statistically significant impact of continuous improvement on the effectiveness of administrative decisions at (EACMC). The study advise that (EACMC) should pay more attention to the external environmental analysis that reflects the provision of new opportunities and helps avoid the effects of external threats through the optimal exploitation of internal strengths towards supporting the (EACMC) strategic position and achieving superiority over its competitors in the markets.