Bushra AL-Majali & Fawaz Al-Abed Al-Haq
The aim of this study is to investigate the use of endearment strategies between spouses in Kerak- Jordan. The data was collected by a written discourse complication task (DCT). The data was categorized and analyzed based on (Brown & Gilman’s, 1960; Afful & Nartey’s, 2013) the study has classified the terms of endearment into 15 categories which are epithet 2- royalty 3- coinage 4- flora 5- fauna 6- physical appearance and personality 7- religious 8- regional 9- first name 10- zero terms 11- Teknonyms 12- occupational 13- kinship14- borrowed terms 15- love expressions. Results showed that younger spouses in general use terms of endearment more than other two age groups. Older age group use teckonyms more than other age groups. Males use terms of endearment more than females because they have more power than their wives especially in public situations.