Manivannan Babu,Gayathri, Sathya, Indhumathi, and Brintha
In the competitive world, investments are challenging device for investors. Investing a small amount for the long term, can yield considerable profits, at the same time the investors need to make the decision on how much to invest? Where to invest? What investment options are available? But generally there will be a dilemma among the investors for selection of best investment avenues and this act as a major problem of the investors. Financial decisions have a big influence on people's lives and these decisions are made at many levels in the economy. How well this financial ecosystem works is sensitive to cognition at all levels of investors’ decision making and recently, there has been limited cognitive and neuroscience evidence regarding the mechanisms that underlie financial decisions.