Rabeb Ben-Abdallah, Mohamed Dawood Shamout, Muhammad Alshurideh
This study has identified the key organizational and environmental factors affecting the strategy formulation process. Strategic planning activities using a matrix analysis were applied as a strategic tool to assess the internal and external factors affecting our company. Data was collected and produced 16 key external factors and 15 key internal factors which were included for analysis. These factors were categorized and compiled into SWOT factors and used to develop External Factor Evaluation (EFE) and Internal Factor Evaluation (IFE) matrices. An Internal-External (IE) matrix was then used to consolidate in one model the current position of the divisions in formulating the business strategy at a more comprehensive level. Results show that our company should focus on the intensive and aggressive strategies.